International delivery platform
- Role
- UX/UI Designer
- Core activities
- LogisticsRedesignMobile-friendly IA
- Period
- 2019
- Product Tags
- MeestUSRedesignLogistics
Context
MeestUS needed a clearer logistics experience for international delivery workflows, including registration, shipment creation and shipment tracking.
Product Landscape
MeestUS / 2019
International delivery platform connected product strategy, user workflows and implementation constraints. The work needed to support the immediate feature scope while leaving the product easier to extend.
Shipping workflow overhaul from registration to shipment and tracking.
- Logistics scope
- Redesign scope
- Mobile-friendly IA scope
- SaaS scope
Challenges
The work started with a set of product, workflow and system constraints that had to be resolved without slowing delivery.
- The existing shipping process was multi-step and difficult to follow.
- Information architecture needed to support both new and returning users.
- The platform needed more scalable and mobile-friendly patterns.
Approach
Design process
I translated the product problem into reusable UX structures, validated the direction with stakeholders and prepared implementation-ready design specifications.
- Re-architected the shipping workflow from registration through tracking.
- Simplified multi-step flows and reduced unnecessary decision points.
- Introduced responsive interaction patterns for logistics tasks.
Outcome
The result was a clearer product experience, stronger delivery alignment and a more scalable foundation for future work.
- Improved usability of the core shipping flow.
- Created clearer navigation and task progression.
- Made the product structure easier to extend across logistics scenarios.
Reflection
General experience
Good system work is less about perfect component inventory and more about creating repeatable agreement between product, design, and engineering.
The most useful artifacts were the ones teams could apply immediately in delivery: decision rules, naming conventions, reusable states, and practical examples.
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