Product Design Experience
Career Experience
2025-Present
AI Design Engineering
AI-assisted tools and coded product prototypes
- Paradigma [SaaS] – Led end-to-end product strategy and UX architecture, designing an AI-powered platform that orchestrates product discovery, validation, planning, and execution through structured artifacts and multi-agent workflows.
- Figma Plugin – Figma plugin for semantic design layers, design-system inspection, and AI-assisted UI generation inside Figma.
- ContentOS – Social media automation concept for content planning and AI-assisted publishing workflows.
- Personal / Agentic Knowledge Base – Second brain and Obsidian-based systems for structured knowledge, retrieval, and AI-assisted reasoning.
- Febbl – Created an AI-powered, turn-based interactive storytelling game for children and families, covering product vision, gameplay mechanics, narrative state engine, and UX architecture.
2021-2025
Product Designer
B2B SaaS / Content orchestration & planning platform
- Owned end-to-end product design for a complex B2B SaaS platform for content orchestration, from discovery and UX architecture to high-fidelity UI and engineering delivery.
- Designed complex product workflows including dashboards, multi-step operations, content pipelines and configuration interfaces.
- Built and governed the product design system across tokens, components, interaction patterns and Storybook documentation.
- Partnered with product and engineering to translate requirements into clear UX structures and production-ready UI specifications.
- Used analytics and product feedback loops to refine critical user journeys and guide feature prioritization.
2018-2021
Product Designer
B2B SaaS / Field service management platform
- Owned the full design process for a B2B field service SaaS across web and mobile.
- Modeled complex operational workflows including scheduling, dispatching, work-order management, invoicing and technician mobile workflows.
- Established core product UI patterns and design system foundations for consistent delivery across platforms.
2021
Product Designer
B2B SaaS / Telematics & fleet management platform
- Led end-to-end discovery and UX architecture for merging two industrial telematics platforms into a unified product.
- Transformed fragmented legacy systems into a coherent, role-based product structure aligned with real user workflows.
- Defined core product use cases and interaction models for dashboard, fleet management and reporting experiences.
- Delivered concept-level redesign direction across the full platform, reducing structural complexity and improving clarity.
2020
UX/UI Designer
B2B SaaS / Tax assistance & compliance platform
- Led UX redesign, restructuring navigation and core flows for Tax Budgeting, Businesses and Notices.
- Designed scalable dashboard and multi-module interaction patterns across the platform.
2020
UX/UI Designer
Healthcare SaaS / Clinical decision support MVP
- Contributed to IA, user flows and early product concepts in a healthcare-focused environment.
- Improved UX for treatment decision workflows, supporting clearer clinical interactions.
2020
UX/UI Designer
Web platform + Intranet / Sports team management system
- Designed role-based dashboards for players and coaches, supporting training and communication workflows.
- Defined system structure, improving coordination and daily operations.
2020
UX Designer
B2B SaaS / Banking & enterprise workflow system
- Defined UX for complex lifecycle processes including onboarding, closure and financial operations.
- Translated business logic and edge cases into structured, scalable UX flows.
2019
UX/UI Designer
Logistics SaaS / International delivery platform
- Led UX overhaul and simplified multi-step shipping workflows from registration to shipment and tracking.
- Re-architected IA and introduced scalable, mobile-friendly interface patterns.
2019
UX/UI Designer
B2C Mobile SaaS / CRM & booking system
- Designed a mobile-first CRM system with booking, client management and analytics modules.
- Delivered end-to-end UX and interactive prototype aligned with business needs.
2019
UX/UI Designer
B2B SaaS / Project lifecycle management platform
- Defined IA for a multi-module enterprise system covering finance, timelines, reporting and monitoring.
- Unified fragmented workflows into coherent UX across planning and execution.
2017-2018
Product Designer
Healthcare SaaS / Care coordination platform
- Led design across multiple healthcare products across web and mobile, covering discovery, IA and UI.
- Designed an assessment builder and mobile app supporting multi-user care scenarios.